For the launch of Body Electric, The Beauty Chef’s strawberry-based powder, Eleven created an immersive experience titled Live Charged, designed entirely around the hero ingredient.
Strawberries informed every detail, from the floral concept to the menu and product styling. Sculptural arrangements in layered reds, blush tones and soft greens echoed the fruit’s vibrancy, bringing texture and energy to the space. The menu subtly reflected the strawberry flavour profile, extending the ingredient story into the culinary experience.
Hosted at Volume One with florals by Bianca Defreitas, the event blended wellness and artistry, delivering a launch that felt fresh, sensorial and distinctly on-brand for The Beauty Chef.
