To celebrate the relaunch of Double Wear, we transformed Bennelong into a world of shade, sheen and staying power.
Eleven led the full creative direction, event design and production, from concept through to custom fabrication.
Florals were designed to mirror Double Wear's 67 shades, translating shade inclusivity into layered colour and texture. Gold-foiled, debossed place cards and polished gold cutlery brought a refined edge to the tablescape. A striking three-dimensional Double Wear bottle served as a focal point, finished with bespoke floral detailing. A custom product wall showcased the complete 67-shade lineup, allowing guests to experience the full spectrum up close.
A dedicated studio area, complete with considered lighting and custom plinths, was created for personalised colour matching with Estée Lauder beauty advisors, delivering a relaunch as polished and enduring as the product itself.
