As the sun lowered beneath the Byron Hinterland, a feast of laughter and joy was afoot. An opulent yet grounded feast created in partnership with Eleven for Maggie Marilyn.With golden hour casting its glow upon the long table, Eleven styled and designed the set for Maggie Marilyn’s “Brave New World” 2022 campaign.
The scene was set as an ode to the natural surroundings. A table laid with nature’s abundance and natural textures remained the centre piece, as models, families, children and friends broke bread amongst the humble sunflowers, earthenware and alimentary. A brand rooted in conscious consumerism and sustainability required a grounded approach to the campaign and set design – unpretentious in nature yet with a finger on the fashion pulse.
The collection’s vibrant hues moved Eleven to keep colours tonally muted against the lush green landscape of Byron Bay’s hinterland; natural linens against the lashings of colour from seasonal heirloom vegetables, figs, herbs and fresh flowers tied the scene together, whilst long beeswax pillar candles brought the golden glow of the sunset to the table.
To further emphasise the brand’s commitment to sustainability, Eleven incorporated recycled and repurposed elements into the tablescape design. Rustic textures and mismatched ceramic dishes and glassware added a unique and eclectic touch.
It wasn't just the design of the tablescape that reflected the brand’s values – the menu was carefully curated to feature locally sourced and organic ingredients, prepared using traditional cooking techniques to preserve the natural flavours and nutrients of the food. The result was a feast for the senses, with the freshest flavours and aromas bringing the audience into the inner sanctum of the afternoon.
