Science as aesthetic. A collagen dispensary disguised as a bar. Medik8 launched their new collagen peptide cream at 25hours Hotel Oxford Street, the venue's debut event.
One hundred media, influencers, and customers gathered to experience the product through design. We built the space around a single hero: the cream itself. Stainless steel, glass, and mirrors multiplied its presence across every surface. Science became installation.
The menu mirrored the product's innovation. Collagen infused through jellies and sweets, each presented on individual petite dishes, unexpected forms, unexpected textures. The bar transformed into a Medik8 collagen dispensary, serving cocktails and mocktails with the star ingredient.
An engraver personalized silver gua shas throughout the night. Guests left with curated gift bags and a new understanding: skincare launches don't have to feel clinical. They can feel like art.
